26 Things I Learned From My Editor, Cindy King

IMG_6292Several weeks ago while I was working on a story, I took a break and checked Facebook. Sitting in the quiet of the public library I let out a big gasp when I read about Cindy King’s death via an update on her own Facebook profile.

Cindy, the Editorial Director at Social Media Examiner, offered many personal and editorial teachings to me over the years. Several times a month we’d exchange emails, and go back and forth about topics for the online magazine. Pitches she accepted or flat-out rejected. Agreed upon due dates. Twenty-six ways to use Facebook, Twitter, Instagram, blogs—you name it.

In the last several years, Cindy and I also talked about cancer.  As a long-time cancer survivor, Cindy asked questions of me as she headed into treatment.  And as is often the case, the student ultimately teaches the teacher.  Cindy taught me about places where she found hope and inspiration.

Cindy’s death coincided with my return to Facing Cancer Together, a cancer support organization, where I’m currently facilitating  “Coloring for Wellness,” an experience that is providing me with great joy as I see participants embrace color and a meditative activity.

I wrote many 26 tips articles for Social Media Examiner over the years and I couldn’t think of a better way to express some of the editorial lessons she imparted to me.  26 Things I learned from my editor, Cindy King.  An A-Z Guide.

#1: Address Readers’ Needs

#2: Best Foot Forward

#3: Create Worthwhile Posts

#4: Do Your Homework

#5 :Edit, Edit, Edit

#6: Fiddle With The Title

#7: Go Back to Evergreeen Content

#8: Humor Has a Place

#9: Invite Readers to Comment

#10: Join in the Conversation

#11: Keep Up with the Industry

#12: Love What You Do

#13: Make the Most of Your Word Count

#14: Never Give Up

#15: Open Minded to New Concepts

#16: Pitch a Few Topics at a Time

#17: Quality Matters

#18: Read Everything You Can On A Topic

#19: Share Valuable Content

#20: Teach Others

#21: Utilize Talent

#22: Value Resources

#23: Weigh In

#24: Xcellence Matters

#25: You’re Only As Good as Your Next Article

#26: Zero-In On What Works

In memory of Cindy King.

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Creating Effective Social Media Campaigns

I have a new article published today on Social Media Examiner, How to Design a Social Media Campaign. For this post, I’ve identified core elements of a campaign. And as I often do when I want to point to a business who exemplifies good social media efforts, I turned to Whole Foods Market.

I followed Whole Foods links, tweets. Watched Whole Foods videos. And quickly became intrigued by a campaign that they executed to help announce the opening of their new Whole Foods Market POPLAR store in Memphis. Able to access, Emily Lux, the social media manager, I reached out and interviewed her about how they approached the campaign in the planning stages to implementation.

There are many teachable moments from the Poplar store campaign. Check it out on SME!

If you found your way to my blog as a result of the SME article, welcome and thanks for stopping by!

While you’re here you may also want to check out my portfolio. Feel free to drop me a line in the comments below, or via the contact form.

 

social media campaign

Spruce-Up Your Social Media Profiles

Every so often it’s good to take the time to review and make needed adjustments to your personal and business social media profiles. It’s surprising how many things can fall through the cracks.

In my new article on Social Media Examiner, I offer 26 tips for enhancing your social media profiles

If you’ve found your way to my blog as a result of the article, welcome and thanks for stopping by!

While you’re here you may also want to check out my portfolio. Feel free to drop me a line in the comments below, via the contact form, or through my social pages.

26 tips dhemley

Why 26?

I’ve come to see over the years that in an increasingly crowded social media content space it’s an added benefit to create and stay with a signature post. That is, if it continues to speak to readers.

small__4789649582For the past few years I’ve been writing articles about social media and developed a personal style, 26 Tips: An A-Z Guide, that has become my signature post on Social Media Examiner.

Last week while at Social Media Marketing World, #SMMW13, a woman introduced me to her colleague as Social Media Examiner’s “26 person.” The woman graciously shook my hand and immediately inquired, “Why 26?” Hmm, good question!

I’ve been writing these posts for so long that I had to stop and think a moment.

I realize this: blogging, like other types of writing, needs to have an organizing principle. Something that helps the writer structure the material in a meaningful way. Helps determine what to include and what to omit. What the writer wants to introduce, reinforce and help the reader take-away specific messages. And, a way to catch the reader’s attention from the get-go.

The way “26 Tips”works is that I come up with a topic for the article, one that I believe (and hope too to some degree) will be of relevance to a marketing audience, interested in learning more about various aspects of social media. (Some posts have been titled a variation e.g., 26 ways, elements– but the structure is always the same)

Then I make a list of words, from A-Z, that help categorize the tips I want to explore in the article. Some letters are tricker than others, e.g. X, Z, and that becomes part of the extra challenge, too.

I have to make a number of choices a long the way. For instance, in my last article, 26 Ways to Use Visuals in Your Social Media Marketing, the letter “V” would have been a perfect opportunity to discuss video but instead I chose, Visual Content Types, so that I could include comics and memes.

The 26 Tips articles have been well received and are one of my favorite articles to write. I’ve come to see over the years that in an increasingly crowded social media content space it’s an added benefit to create and stay with a signature post. That is, if it continues to speak to readers.

Do you have a signature article type? Or, a particular preference for one over another? Share your comments in the space below.

photo credit: Leo Reynolds via photopin cc

Social Media Marketing: An A-Z Guide

I started the 26 Tips Series on SME back in October of 2010, as a curated content post where I incorporate materials from many writers in the field. While researching and writing, there’s always a great amount of discovery and surprises along the way.

I have a new article published today on Social Media Examiner (SME), 26 Tips for Getting Started with Social Media Marketing, an A-Z Guide. You can read the full post on SME.

I started the 26 Tips Series on SME back in October of 2010, as a curated content post where I incorporate materials from many writers in the field. While researching and writing, there’s always a great amount of discovery and surprises along the way.

I for one, learn a lot while working on the articles, which in my opinion, is one of the added benefits of writing!

If you’re new here and visiting my blog as a result of seeing the article on Social Media Examiner, welcome and thanks for stopping by.

social media examiner 26 tips

Posts and Other Summer Musings

The summer has been good so far! I’ve been busy blogging, connecting with new and familiar folks as sources for some of my posts, and when not working enjoying the long hours of sunlight and hot (sometimes muggy) New England days.

Probably most noticeable for me this summer is that I’ve been doing a lot of summer reading–both fiction and non-fiction. And for the most part, enjoying most of the books I’ve read. And even plowing through to the end of the ones that may not exactly hold my interest.

Two new posts which I’ve had the pleasure to write and contribute to this past week was one that was published on Social Media Examiner, 22 Top Blog Tools Loved by the Pros :

and the other, Innovation + Creativity = Great Experiences for Businesses on Instagram, published on GigCoin.

Hope your summer is going well! And that you’re enjoying some good down time, too,  hopefully peeling yourself away from being online. A goal which to be perfectly honest, I’m still working on–but I am a little better!

26 Tips, Again

Today, I have a new 26 Tips, A-Z Guide on Social Media Examiner.  This one focuses on the management of social media communities. As with all of the posts in my 26 Tips series, I thoroughly enjoyed the research, content curation and challenge of coming up with A-Z topics.

If you’ve found your way here from Social Media Examiner, welcome! And, thanks for stopping by.