Businesses often fall prey to caring about the next shiny thing for social media marketing but very often they’re missing the boat on key optimization for search engines.
As soon as I start talking with a client about their online presence the first thing I do is to check the title and description tags of their websites. A very nice program to help you find what you’re looking for in the html code is Knowem’s free social media optimizer tool.
Enter the name of your website (or a competitor’s for that matter) into the field on the top of the page and then select the tab Standard SEO.
Google used to weigh high relevancy on keywords but in the past few years that’s become less important.
Having a strong and relevant title and description of your website is key! Be sure too to pay attention and adhere to recommended number of characters.