2 Essential Tips For Improving Your Website’s Searchability

BACK TO BASICSBusinesses often fall prey to caring about the next shiny thing for social media marketing but very often they’re missing the boat on key optimization for search engines.

As soon as I start talking with a client about their online presence the first thing I do is to check the title and description tags of their websites. A very nice program to help you find what you’re looking for in the html code is Knowem’s free social media optimizer tool.

knowem

Enter the name of your website (or a competitor’s for that matter) into the field on the top of the page and then select the tab Standard SEO.

Google used to weigh high relevancy on keywords but in the past few years that’s become less important.

Having a strong and relevant title and description of your website is key! Be sure too to pay attention and adhere to recommended number of characters.

 

 

 

Advertisements

Author: Deb Hemley

Writer and Social Media Coach http://debbiehemley.com

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s