26 Ways Brands Succeed with Social Media Marketing was published today on Social Media Examiner.
As I was working on the concept of the piece, and with a gazillion number of brands on social media, I wondered where to begin. I needed to narrow my approach and find a way to identify brands who were indeed, successful.
I reached out to Ryan Hatoum (@ryanhatoum), US PR Manager at Socialbakers, who graciously agreed to provide me with data (e.g. # of updates, # responses, # of new followers, etc.) about the 30 top brands on Twitter, Facebook and YouTube. And since the information changes week-to-week, month-to-month, I narrowed the list of brands I’d look at over a two-week period, November 1 to November 15, 2014. The weeks proceeding the writing of the article.
I took a look at who was doing what and how an update succeeded in engaging fans. Needless to say, the process was extremely interesting and helped me identify 26 noteworthy efforts.
I think you’ll find that the approaches can be applied to businesses of all sizes and industries and my hope is that they will provide readers with takeaways for their own social media efforts.
Thanks again to Ryan Hatoum and everyone at Socialbakers for their assistance.
Wishing you and yours Happy Holidays!
If you found your way to my blog as a result of the SME article, welcome and thanks for stopping by!