I’m often reminded of Marshall McLuhan‘s phrase, the medium is the message, that implies how a “medium embeds itself in the message, creating a symbiotic relationship by which the medium influences how the message is perceived.”
While McLuhan’s phrase was coined decades before the Internet and the proliferation of social media, we can see how each and every message made on a social networking platform works in conjunction with the medium. The medium drives in many cases how many characters you can use, the size of images, use of hashtags or not, and more.
In other words, we’ve adapted to communicating our messages within the parameters of mediums that weren’t available until a short time ago. What strikes me are the ways in which we are challenged to take advantage of the medium to strategically approach our messages.
In my new 26 tips article on Social Media Examiner, I take a look at the creative ways companies use Facebook status updates for brand messages.
If you found your way to my blog as a result of the SME article, welcome and thanks for stopping by!