Running an Online Daily Deal: Factors for Businesses

We’ve been thinking more about the one deal a day business model since our post last week, “Who’s Buying In to Groupon, LivingSocial & the One-Deal-a-Day Business Model,” which explored the demographics of users.

In a recent post by Barrett Lane,  a blogger for Yipit, he  looks at considerations for businesses who are contemplating running an online daily deal.  We also found a post by Jim Moran, co-founder of Yipit, which sheds some interesting light on the psychology of persuasion and what motivates individuals to act on a purchase.

Last but not least, a discussion of one day a deal offers wouldn’t be complete without looking at how engaged a business is in social networking.

Continue reading under my byline on Impressions through Media.

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About Deb Hemley

Writer and Social Media Coach http://debbiehemley.com
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