We’ve been thinking more about the one deal a day business model since our post last week, “Who’s Buying In to Groupon, LivingSocial & the One-Deal-a-Day Business Model,” which explored the demographics of users.
In a recent post by Barrett Lane, a blogger for Yipit, he looks at considerations for businesses who are contemplating running an online daily deal. We also found a post by Jim Moran, co-founder of Yipit, which sheds some interesting light on the psychology of persuasion and what motivates individuals to act on a purchase.
Last but not least, a discussion of one day a deal offers wouldn’t be complete without looking at how engaged a business is in social networking.
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