Putting Tumblr on the Radar
I created a site on Tumblr in August 2010, posted a couple of things, and didn’t return again until June 2011. To be honest, I hadn’t given Tumblr much thought again up until this week when I spent time researching the network for an article I was working on for GigCoin.
I was completely enamored with what I discovered about Tumblr. Yes, yes, it’s had tremendous growth this past year and everyone loves a winner. But that wasn’t what did it for me. The functionality, ease of use and creative ways businesses are using it for expression was what really pulled me in.
Tumblr hadn’t been on my radar and now I can see all kinds of good uses and one client in particular who I think it will be perfect for. And, for me (for today anyway), I think I’m going to spend some more time there!
You can read the article on GigCoin’s blog.
Season’s Greetings
I love the week between Christmas and New Year’s–when the usual routines cease for awhile and some days you may even wake-up not exactly sure what day of the week it is.
It’s an especially good time to spend with family and friends, and to remember too, what we’re most grateful for.
Among many, many other things, I am grateful for having the opportunity to write articles and personal essays and to have the means of expression via this blog and other sites.
Wishing you and yours a Happy and Healthy New Year!
Looking Back on Social Media’s Highlights 2012
In every passing year, the rapid proliferation of social media, never ceases to amaze me. 2012, was certainly no different.
I enjoy writing every article I write but in particular, I’ve grown a particular fondness for the highlights of the year post and predictions for the coming year.
I love the quiet moments of reflection. The recognition of the development of social media and for that matter, the whole Internet. The birds-eye-view of history in the making.
My new article, 4 Social Media Highlights of 2012 is on GigCoin’s blog, where I invite you to read a few of the things that most stood out:
- Crowdfunding and crowdsourcing reached new heights
- Social Media became more mobile
- The brand’s social media experience moved beyond FaceBook and Twitter
- Infographics became a more adopted and valued way to communicate marketing messages
I invite you to join in the conversation on GigCoin’s blog and Facebook page.
The Travel Industry and Social Media Campaigns
I have a new post this week on GigCoin’s blog about the use of social media campaigns within the travel industry. As you’ll learn in this article, the travel industry possesses many of the attributes that makes it a prime candidate for a creative social media campaign. See the full article>>
Memorable
When I first started writing personal essays a number of years ago I never dreamed I’d have enough courage and confidence to send any of them out to publications. Through the encouragement of my writers group, I’ve taken this risk now several times. And was really pleased when my essay, The Loyal Order, was published on Hippocampus Magazine in October. Today, I learned that it won most memorable for October 2012…and needless, to say I’m touched and very honored.
Facebook Tips: Hot Topic of the Week
Everywhere I turned this week, people were talking about changes with Facebook Pages. As a result, I wrote a new post for GigCoin, How to: Make your Facebook Updates Seen in a Post-Promoted Page World. Read the full article.
Rana Shahbaz, wrote a great post this week, 10 Tips to Increase the Facebook Business Page Reach from Top Experts. Thank you, Rana, for including my comments in this piece with such a distinguished group of contributors. Read the full article.
LinkedIn Company Profiles: New Look & Feel
This week I have a new post on NCM’s blog about the newly redesigned LinkedIn company profile pages and how car dealerships can use their LinkedIn page to engage potential customers and attract talent to the dealership. While the post focuses on the car dealer industry, the messages can be applied to any industry who want to maximize LinkedIn for their business.
Even though the redesigned pages were rolled out to all companies on October 4th there has not yet been wide adoption by brands. There isn’t much to do to get your page up to speed and as is the case with many changes in social media, best to make the changes before your competitors do.
You can read the complete post on NCM’s blog.
