Category Archives: Social Media

Creating Effective Social Media Campaigns

I have a new article published today on Social Media Examiner, How to Design a Social Media Campaign. For this post, I’ve identified core elements of a campaign. And as I often do when I want to point to a … Continue reading

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Telling a Story with Storify

[View the story "A Little About My Journey Getting Started with Digital Photogaphy" on Storify]

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Covering All Bases With Mobile Social Marketing Tactics

In my new article on Social Media Examiner, I take a look at a number of actionable steps you can take today to better serve your social media followers on their mobile devices. Continue reading

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The Status Update is the Message

I’m often reminded of Marshall McLuhan’s phrase, the medium is the message. While McLuhan’s phrase was coined decades before the Internet and the proliferation of social media, we can see how each and every message made on a social networking platform works in conjunction with the medium. The medium drives in some cases how many characters you can use, the size of images, use of hashtags or not, and more. Continue reading

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Navigating the App Workplace: A Guide for Social Media Marketers

No longer chained to a desk to conduct business and with a pocket-size device with apps that provide every function imaginable, we can be anywhere, anytime of the day. Of course, by this point in 2014, this is not a major revelation to most of us. But what is more revealing are the variety of apps that we interact with from smartphone to desktop and back and forth, again and again, in the course of our work day. Continue reading

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Content Worth Tweeting About

I’m always looking for intriguing content to share on Twitter.
The past couple of weeks these posts stood out for me. Continue reading

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Noteworthy Social Media Marketing Articles | Circa 2013

When asked to contribute a favorite social media blog post to Social Media Examiner’s end of the year article, 31 Must-Read Social Media Marketing Articles, I reviewed the posts that truly stood out for me in 2013. Mike Alton’s post, … Continue reading

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