Category Archives: Social Media

Spring in New England

After one of the most difficult winters New Englanders can remember, Spring has finally sprung. Well, to be more exact–it’s still springing daily. You can feel the aliveness of the flowers and the people discovering them.

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Change is Good, Especially When It Comes to Social Media

Regular readers get used to the ways businesses and news media deliver content. They know what to expect. Where to look. And how they’ll find what they’re searching for. That’s all fine and good. But so is change, trying new ways … Continue reading

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Lessons Learned from Brands on Social Media

As I was working on the concept of the piece, and with a gazillion number of brands on social media, I wondered where to begin? I needed to narrow my approach and find a way to identify brands who were indeed, successful. Continue reading

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Social Media Work-Out

Whether you’re new to social media or were an early adopter, my article 26 Ways to Strengthen Your Social Media Marketing on Social Media Examiner, focuses on ways you can strengthen your overall presence and add more vitality. Continue reading

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Content That Delights, Teaches & Reminds

In a recent article on Facebook’s business blog, Mari Smith offers a suggestion that I’ve thought about a lot since reading. As Mari suggests, regardless of the business you’re in you need to remember that people are on Facebook for … Continue reading

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The Information Age Wasn’t Born Yesterday

Loved learning about Paul Otlet in Alex Wright’s excellent book, Cataloging the World: Paul Otlet and the Birth of the Information Age. Otlet was truly a visionary! Continue reading

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Creating Effective Social Media Campaigns

I have a new article published today on Social Media Examiner, How to Design a Social Media Campaign. For this post, I’ve identified core elements of a campaign. And as I often do when I want to point to a … Continue reading

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