Category Archives: Social Media

Social Media Work-Out

Whether you’re new to social media or were an early adopter, my article 26 Ways to Strengthen Your Social Media Marketing on Social Media Examiner, focuses on ways you can strengthen your overall presence and add more vitality. Continue reading

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Content That Delights, Teaches & Reminds

In a recent article on Facebook’s business blog, Mari Smith offers a suggestion that I’ve thought about a lot since reading. As Mari suggests, regardless of the business you’re in you need to remember that people are on Facebook for … Continue reading

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The Information Age Wasn’t Born Yesterday

Loved learning about Paul Otlet in Alex Wright’s excellent book, Cataloging the World: Paul Otlet and the Birth of the Information Age. Otlet was truly a visionary! Continue reading

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Creating Effective Social Media Campaigns

I have a new article published today on Social Media Examiner, How to Design a Social Media Campaign. For this post, I’ve identified core elements of a campaign. And as I often do when I want to point to a … Continue reading

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Telling a Story with Storify

[View the story “A Little About My Journey Getting Started with Digital Photogaphy” on Storify]

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Covering All Bases With Mobile Social Marketing Tactics

In my new article on Social Media Examiner, I take a look at a number of actionable steps you can take today to better serve your social media followers on their mobile devices. Continue reading

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The Status Update is the Message

I’m often reminded of Marshall McLuhan’s phrase, the medium is the message. While McLuhan’s phrase was coined decades before the Internet and the proliferation of social media, we can see how each and every message made on a social networking platform works in conjunction with the medium. The medium drives in some cases how many characters you can use, the size of images, use of hashtags or not, and more. Continue reading

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