Category Archives: Content and Ideas

Be Summer, Be Now

Is it my imagination or did the summer doomsayers start earlier than usual this year? Continue reading

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Lessons Learned from Brands on Social Media

As I was working on the concept of the piece, and with a gazillion number of brands on social media, I wondered where to begin? I needed to narrow my approach and find a way to identify brands who were indeed, successful. Continue reading

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The Power of Infographics

There are infographics and then there are infographics; so rich with data, and visual interest that they quickly cross over an invisible line and become beautiful works of art. Infographic fans will surely delight in The Best American Infographics 2014 … Continue reading

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Content That Delights, Teaches & Reminds

In a recent article on Facebook’s business blog, Mari Smith offers a suggestion that I’ve thought about a lot since reading. As Mari suggests, regardless of the business you’re in you need to remember that people are on Facebook for … Continue reading

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Every Day a New Discovery

As often happens when the challenges are ramped-up a little, I started searching the Internet, long tail searches, keyword searches. Anything, everything. Continue reading

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Content Strategy and Social Media

Today in my new article on Social Media Examiner, I discuss 26 Tips to Create a Strong Social Media Content Strategy, an A-Z guide, for creating engaging content. Read the full post>> Continue reading

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How to: Create Engaging Content

Is all content created equal?  I think not. There’s some that is clearly more engaging than other types of content.  The art of course is to know what will engage your target audience and once you’re confident–do more of it. … Continue reading

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