Category Archives: Content and Ideas

Content That Delights, Teaches, & Reminds

In a recent article on Facebook’s business blog, Mari Smith offers a suggestion that I’ve thought about a lot since reading. As Mari suggests, regardless of the business you’re in you need to remember that people are on Facebook for … Continue reading

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Every Day a New Discovery

As often happens when the challenges are ramped-up a little, I started searching the Internet, long tail searches, keyword searches. Anything, everything. Continue reading

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Content Strategy and Social Media

Today in my new article on Social Media Examiner, I discuss 26 Tips to Create a Strong Social Media Content Strategy, an A-Z guide, for creating engaging content. Read the full post>> Continue reading

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How to: Create Engaging Content

Is all content created equal?  I think not. There’s some that is clearly more engaging than other types of content.  The art of course is to know what will engage your target audience and once you’re confident–do more of it. … Continue reading

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Visuals and Social Media Marketing

Perhaps you’ve been told pictures are worth a thousand words. And, how visuals are favored on social networking platforms. At times you may feel at a loss for how to use them or the myriad of ways they can be … Continue reading

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Content Strategy: An Interview with Kristina Halvorson

Kristina Halvorson was talking about the importance of web content way before others chimed-in on the discussion. In her book, Content Strategy for the Web, she makes the case for having a well-thought out strategy that involves getting others in … Continue reading

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Two New Articles

In the past couple of weeks, I’ve published two new articles on GigCoin’s blog. One on Content and SEO and the other on Facebook updates. You can see the posts in their entirety on GigCoin.

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