Monitoring Social Media

This week I explored the topic of social media monitoring for an article for Social Lens Research’s new blog, The Lens.

I was very happy to discover the work of Zach Hofer-Shall from Forrester Research who observes, “It’s 2012, and we’re still passively–without purpose–collecting social media.”

Zach points out that we’re now at the point where all this listening and data collection needs to bring greater intelligence to organizations if it’s going to amount to anything.

You can read the full article on The Lens.

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