Creating Effective Social Media Campaigns

I have a new article published today on Social Media Examiner, How to Design a Social Media Campaign. For this post, I’ve identified core elements of a campaign. And as I often do when I want to point to a business who exemplifies good social media efforts, I turned to Whole Foods Market.

I followed Whole Foods links, tweets. Watched Whole Foods videos. And quickly became intrigued by a campaign that they executed to help announce the opening of their new Whole Foods Market POPLAR store in Memphis. Able to access, Emily Lux, the social media manager, I reached out and interviewed her about how they approached the campaign in the planning stages to implementation.

There are many teachable moments from the Poplar store campaign. Check it out on SME!

If you found your way to my blog as a result of the SME article, welcome and thanks for stopping by!

While you’re here you may also want to check out my portfolio. Feel free to drop me a line in the comments below, or via the contact form.

 

social media campaign

Covering All Bases With Mobile Social Marketing Tactics

The mobile social landscape is BIG!

If mobile hasn’t hit your radar yet there’s no time better than the present to make your social engagement mobile-friendly. In my new article on Social Media Examiner, I take a look at a number of actionable steps you can take today to better serve your social media followers on their mobile devices.

And, if your business has already branched out on mobile social then you know. And, perhaps it’s even time to reassess your mobile strategy.

If you found your way to my blog as a result of the SME article, welcome and thanks for stopping by!

While you’re here you may also want to check out my portfolio. Feel free to drop me a line in the comments below, or via the contact form.

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–Debbie Hemley, @dhemley Instagram, TwitterFacebookPinterest,  LinkedIn, and Google +.

The Status Update is the Message

I’m often reminded of Marshall McLuhan‘s phrase, the medium is the message, that implies how a “medium embeds itself in the message, creating a symbiotic relationship by which the medium influences how the message is perceived.”

While McLuhan’s phrase was coined decades before the Internet and the proliferation of social media, we can see how each and every message made on a social networking platform works in conjunction with the medium. The medium drives in many cases how many characters you can use, the size of images, use of hashtags or not, and more.

In other words, we’ve adapted to communicating our messages within the parameters of mediums that weren’t available until a short time ago.  What strikes me are the ways in which we are challenged to take advantage of the medium to strategically approach our messages.

In my new 26 tips article on Social Media Examiner, I take a look at the creative ways companies use  Facebook status updates for brand messages.

If you found your way to my blog as a result of the SME article, welcome and thanks for stopping by!

While you’re here you may also want to check out my portfolio. Feel free to drop me a line in the comments below, or via the contact form.

–Debbie Hemley, @dhemley Instagram, Twitter, Facebook, PinterestLinkedIn, and Google +.

dhemley facebook tips

Navigating the App Workplace: A Guide for Social Media Marketers

The 26 tips series that I write on Social Media Examiner present a framework for looking at social media tactics.  In this new article, 26 Ways Social Media Marketers Use Smartphone Apps, the guiding principle was the ways in which our workplace and tools have changed.

No longer chained to a desk to conduct business and with a pocket-size device with apps that provide every function imaginable, we can be anywhere, anytime of the day. Of course, by this point in 2014, this is not a major revelation to most of us. But what is more revealing are the variety of apps that we interact with from smartphone to desktop and back and forth, again and again, in the course of our workday.

I invite you to read the post on SME, take time to comment, and share the post with colleagues and friends who may be interested. By sharing our finds with one another our mobile workday will become that much more enriched.

If you found your way to my blog as a result of the SME article, welcome and thanks for stopping by!

While you’re here you may also want to check out my portfolio. Feel free to drop me a line in the comments below, or via the contact form.

–Debbie Hemley, @dhemley Instagram, Twitter, Facebook, PinterestLinkedIn, and Google +.

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Content Worth Tweeting About

twitterI’m always looking for intriguing content to share on Twitter.
The past couple of weeks these posts stood out for me:

Cool Story
How a Small Family Business Pulled Off One of the Greatest Successes in YouTube History http://po.st/ORJpkr

Not business-related but fun!
Mirabeau Wine // How to open a bottle of wine – without a corkscrew: http://youtu.be/u1wROm-OF9w

Nice Round-up of Tools
13 Browser-Based Tools For Writers http://www.makeuseof.com/tag/13-browser-based-tools-writers/

Few People Who I’d Really Like to See This One :)
How to Survive the Next Wave of Technology Extinction http://nyti.ms/1eV0hw8

Great Infographic
The Secrets of a Killer Blog Post http://www.convinceandconvert.com/content-marketing-2/infographic-the-secrets-of-a-killer-blog-post/

Truly a Loyal Audience
Engagement: How to Create a Loyal Audience That Loves You http://www.socialmediaexaminer.com/engagement-create-loyal-audience/

Clever
50 More Business Jargon Fixes for Bloggers and Content Writers – Jeffbullas’s Blog http://www.jeffbullas.com/2014/02/06/50-business-jargon-fixes-bloggers-business-content-writers/

Love These Types of Statistics
New Record For 2014: Hashtags Mentioned In 57% Of Super Bowl Ads http://marketingland.com/hashtags-super-bowl-2014-72658

Noteworthy Social Media Marketing Articles | Circa 2013

When asked to contribute a favorite social media blog post to Social Media Examiner’s end of the year article, 31 Must-Read Social Media Marketing Articles, I reviewed the posts that truly stood out for me in 2013.

Mike Alton’s post, Tell Your Business Story, One Blog at a Time that I had read earlier in the year still resonated loud and clear. I was delighted to have an opportunity to share the post with SME readers who may not have come across the article otherwise.

There are 30 other articles listed in SME’s article that are representative of the topics and kind of material that helps us all stay-on-top of the rapidly evolving world of social media marketing.

Social media exploded further this year and its footing is even more secure than it was a year ago at this time. What’s in store for 2014?

Best wishes for a Happy and Healthy New Year!

Inspiring Blog Posts