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Debbie Hemley's Posts

The Status Update is the Message

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I’m often reminded of Marshall McLuhan‘s phrase, the medium is the message, that implies how a “medium embeds itself in the message, creating a symbiotic relationship by which the medium influences how the message is perceived.”

While McLuhan’s phrase was coined decades before the Internet and the proliferation of social media, we can see how each and every message made on a social networking platform works in conjunction with the medium. The medium drives in many cases how many characters you can use, the size of images, use of hashtags or not, and more.

In other words, we’ve adapted to communicating our messages within the parameters of mediums that weren’t available until a short time ago.  What strikes me are the ways in which we are challenged to take advantage of the medium to strategically approach our messages.

In my new 26 tips article on Social Media Examiner, I take a look at the creative ways companies use  Facebook status updates for brand messages.

If you found your way to my blog as a result of the SME article, welcome and thanks for stopping by!

While you’re here you may also want to check out my portfolio. Feel free to drop me a line in the comments below, or via the contact form.

–Debbie Hemley, @dhemley Instagram, Twitter, Facebook, PinterestLinkedIn, and Google +.

dhemley facebook tips

Written by Debbie Hemley

March 20, 2014 at 6:48 am

Posted in Social Media

Navigating the App Workplace: A Guide for Social Media Marketers

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The 26 tips series that I write on Social Media Examiner present a framework for looking at social media tactics.  In this new article, 26 Ways Social Media Marketers Use Smartphone Apps, the guiding principle was the ways in which our workplace and tools have changed.

No longer chained to a desk to conduct business and with a pocket-size device with apps that provide every function imaginable, we can be anywhere, anytime of the day. Of course, by this point in 2014, this is not a major revelation to most of us. But what is more revealing are the variety of apps that we interact with from smartphone to desktop and back and forth, again and again, in the course of our workday.

I invite you to read the post on SME, take time to comment, and share the post with colleagues and friends who may be interested. By sharing our finds with one another our mobile workday will become that much more enriched.

If you found your way to my blog as a result of the SME article, welcome and thanks for stopping by!

While you’re here you may also want to check out my portfolio. Feel free to drop me a line in the comments below, or via the contact form.

–Debbie Hemley, @dhemley Instagram, Twitter, Facebook, PinterestLinkedIn, and Google +.

26 facebook

Written by Debbie Hemley

February 24, 2014 at 7:37 am

Content Worth Tweeting About

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twitterI’m always looking for intriguing content to share on Twitter.
The past couple of weeks these posts stood out for me:

Cool Story
How a Small Family Business Pulled Off One of the Greatest Successes in YouTube History http://po.st/ORJpkr

Not business-related but fun!
Mirabeau Wine // How to open a bottle of wine – without a corkscrew: http://youtu.be/u1wROm-OF9w

Nice Round-up of Tools
13 Browser-Based Tools For Writers http://www.makeuseof.com/tag/13-browser-based-tools-writers/

Few People Who I’d Really Like to See This One :)
How to Survive the Next Wave of Technology Extinction http://nyti.ms/1eV0hw8

Great Infographic
The Secrets of a Killer Blog Post http://www.convinceandconvert.com/content-marketing-2/infographic-the-secrets-of-a-killer-blog-post/

Truly a Loyal Audience
Engagement: How to Create a Loyal Audience That Loves You http://www.socialmediaexaminer.com/engagement-create-loyal-audience/

Clever
50 More Business Jargon Fixes for Bloggers and Content Writers – Jeffbullas’s Blog http://www.jeffbullas.com/2014/02/06/50-business-jargon-fixes-bloggers-business-content-writers/

Love These Types of Statistics
New Record For 2014: Hashtags Mentioned In 57% Of Super Bowl Ads http://marketingland.com/hashtags-super-bowl-2014-72658

Written by Debbie Hemley

February 21, 2014 at 1:56 pm

Posted in Social Media

Tagged with ,

Noteworthy Social Media Marketing Articles | Circa 2013

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When asked to contribute a favorite social media blog post to Social Media Examiner’s end of the year article, 31 Must-Read Social Media Marketing Articles, I reviewed the posts that truly stood out for me in 2013.

Mike Alton’s post, Tell Your Business Story, One Blog at a Time that I had read earlier in the year still resonated loud and clear. I was delighted to have an opportunity to share the post with SME readers who may not have come across the article otherwise.

There are 30 other articles listed in SME’s article that are representative of the topics and kind of material that helps us all stay-on-top of the rapidly evolving world of social media marketing.

Social media exploded further this year and its footing is even more secure than it was a year ago at this time. What’s in store for 2014?

Best wishes for a Happy and Healthy New Year!

Inspiring Blog Posts

Written by Debbie Hemley

December 31, 2013 at 4:10 pm

Posted in Social Media

Pinterest for business. Sounds crazy, no?

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Pinterest for business. Sounds crazy, no? But in our world of social media, every one of us is a pinner trying to gain the attention of our audience. It isn’t easy. You may ask, why do we do try if it’s another social platform to contend with? We do it because social media is our medium. And how do we keep our balance? That I can tell you in one word: Vision!

When I was looking for a way into introducing my new article on Social Media Examiner, 26 Tips to Make Pinterest Work for Your Business, I kept hearing the opening lines of Fiddler on the Roof in my head. Sounds crazy, no? And so, the paragraph above is a play on it. Some time ago, when I first started thinking about Pinterest, I did think it was a bit crazy at first. Granted it was fun, cool, a new shiny object. But could we make Pinterest work for business?

That was my guiding question as I set out to write the Pinterest article. More than ever, I see the very valuable role Pinterest can play in social media marketing. And, I hope you will, too.

If you found your way to my blog as a result of the SME article, welcome and thanks for stopping by!

While you’re here you may also want to check out my portfolio. Feel free to drop me a line in the comments below, or via the contact form.

–Debbie Hemley, @dhemley Instagram, Twitter, Facebook, PinterestLinkedIn, and Google +.

pinterest tips

Written by Debbie Hemley

December 17, 2013 at 6:46 am

Facebook Engagement Tips

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How can businesses ramp-up engagement on Facebook? While it appears that there are no magic formulas, or ready-made-fixes that will work for everyone, fortunately there are a number of tactics that businesses can try to help get better momentum.

My new post on Social Media Examiner offers 26 Tips for Facebook Fan Engagement that should offer at least a tip or two for everyone. I invite you to read the post, take time to comment, and share the post with colleagues and friends who may be interested.

If you found your way to my blog as a result of the SME article, welcome and thanks for stopping by!

While you’re here you may also want to check out my portfolio. Feel free to drop me a line in the comments below, or via the contact form.

–Debbie Hemley, @dhemley Instagram, Twitter, Facebook, PinterestLinkedIn, and Google +.

26 tips for facebook

Written by Debbie Hemley

November 20, 2013 at 7:10 am

Posted in Social Media

Breaking Down Bloggers Block

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On the heels of feeling I wouldn’t have an article topic coming to me anytime in the near future, I wrote my most recent piece on Social Media Examiner from first-hand experience by returning to what has served me in the past, and offer 26 tips, an A-Z Guide for overcoming bloggers block.

If you’ve found your way to my blog as a result of the SME article, welcome and thanks for stopping by!

While you’re here you may also want to check out my portfolio. Feel free to drop me a line in the comments below, or via the contact form.

–Debbie Hemley, @dhemley Instagram, Twitter, Facebook, PinterestLinkedIn, and Google +.

26 bloggers tips

Written by Debbie Hemley

October 22, 2013 at 7:00 am

Posted in Social Media

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